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商标局承担商标注册与管理等行政职能，具体负责全国商标注册和管理工作，依法保护商标专用权和查处商标侵权行为，处理商标争议事宜，加强驰名商标的认定和保护工作，负责特殊标志、官方标志的登记、备案和保护，研究分析并依法发布商标注册信息，为政府决策和社会公众提供信息服务，实施商标战略等工作。

申请商标时，是黑白图样的还是彩色图样？

申请商标最好采用黑白图样申请。若申请时采用黑白图样申请，属于不指定颜色的申请。在商标注册成功后，注册人可以根据使用场景和需求改变申请商标的颜色，均被视为注册商标。若申请时指定颜色，在商标注册成功后，只有按照申请时颜色相同的图样进行使用，才可以使用注册商标的标识，改变颜色的使用方式属于不规范使用。申请商标最好采用黑白图样申请。

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